Collection: Kokubu Red Cup Campaign

Kokubu Group operates an e-commerce site that supports the United Nations World Food Programme (WFP) Association's Red Cup Campaign.

The "Red Cup Campaign," symbolized by a red cup, is a support initiative that delivers school meals to children around the world.

We provide a safe learning environment and the skills to "live for tomorrow" to children who cannot attend school due to hunger and poverty.

The Kokubu Group shares this philosophy and has launched a new e-commerce site.

If you purchase through this Red Cup campaign website,
Reducing food waste will help protect the smiles and future of children.

Please join us in supporting this cause by making a purchase.

*This offer applies to all products listed on this page, regardless of whether they have the Red Cup mark or not.

The Red Cup Campaign allows you to support school meals through your everyday shopping. Using the red cups that the UN World Food Programme (WFP) uses to serve school meals as its symbol, companies supporting the Red Cup Campaign sell products bearing the campaign mark. A portion of the sales from eligible products is donated by the companies. Since its inception in 2011, the campaign has provided school meals to over 32 million children (as of 2024).