Unveiling a world where you can explore breweries in virtual space

At ROJI Nihonbashi ONLINE STORE, we have built and released a brewery world based on Tamura Sake Brewery in virtual space using the technology of bestat Inc., which provides 3D production and management cloud services.

By building a brewery world in a virtual space and providing experiential content that touches on history, culture, and the commitment to sake brewing, we will convey the appeal of Japanese sake to as many people as possible.

*The image is an image of the virtual space.

[About initiatives]

(1) Publishing the brewery world in virtual space

We will build a brewery world based on Tamura Sake Brewery on the VRChat* platform. Users can visit Kuramoto World with their avatars and enjoy the space.
*VRChat: A social VR platform operated by the American company VRChat Inc. It is the largest platform with around 5 million users worldwide, of whom it is estimated that around 540,000 are Japanese.

(2) Creation of a sake fan community

Kuramoto World allows you to create a sake fan community and facilitate two-way communication between users and breweries.
In addition, we sell Japanese sake at the ROJI Nihonbashi ONLINE STORE, so you can try the actual sake.

(3) Sales of digital content

Targeting VRChat users and sake fans, we will sell digital content such as 3D items of sake bottles that can be collected in virtual space, and aim to revitalize the sake fan community.

◆Products for sale /[3D model data] Kasen Special Honjozo "Phantom Sake"
・[3D model data] Kasen Special Junmai "Phantom Sake"
・[3D model data] Kasen special pure rice "Tokyo Wajo"

*3D model data image

[Kuramoto World release date/URL]

From Monday, November 20, 2023 *Limited time period (end date to be determined)
Public URL: https://vrchat.com/home/world/wrld_0290c521-03ce-44c6-9614-999bce642e77
*Requires membership registration (free) to VRChat

[Benefits/event information]

(1) Visitor benefits

Everyone who visits Kuramoto World will receive a 3D item “Mokusho” with the “Kasen” logo on it.

(2) Survey benefits

Everyone who answers the questionnaire in Kuramoto World will receive a 3D item “apron” with the “Kasen” logo.

(3)Event information

In mid-December, we will be holding a “virtual brewery tour with popular VTubers.”