Introducing the history and lineup of Kokubu's corned beef for over 70 years since the start of sales

Kokubun's corned beef has a long history, with K&K corned beef (190g) being released in 1951 (Showa 26), and over the past 71 years, it has been disseminating various canned corned beef foods to the world and has continued to improve it.

Two points that remain unchanging: canned food is trapezoid

Canned corned beef is a distinctive "trapezoid," and this point remains the same since its on sale.
The reason for this isTo prevent oxidation of meat and improve storageis.
Trapezoidal cans, called pillow cans, are packed with meat from the side with a large area to remove any air from the can.
This prevents the meat from oxidizing and improves its shelf life.

Two points that will remain unchanging 2. Beef shredded meat

The contents of the corned beef are cooked and manufactured from "loose meat," which is finished by carefully loosening it from a large chunk of beef. This canned meat is soft and easy to use as a cooking ingredient.

Do you have a familiar packaging design?

The packaging design has also been changed from the original corned beef to the present day.
Do you have any familiar designs?

First generation K&K corned beef released in 1951

1961 K&K New Cord Beef Released

The current name has been changed to "Newcon Meat."

Design changes from the Showa era to the Heisei era

Kokubun's sales car "Corned Beef"

1997 K&K Corned Beef Design Renewal

2019: Pillow-shaped canned food discontinued

2020 New K&K Corned Beef New K&K New Con Meat is born

Current Corned Beef from Kokubun: 3 Features

1) Change to a used-use size

The content has been changed from 100g to 80g, and now it is now a used up size.

2）Black Japanese beef fatuse

"Kuroge Wagyu beef tallow" was added to the loosened meat to make the mouthfeel mellow.
(Excluding 1/2 fat cut corned beef)

3）Easy to open

It uses a cap seal, making it easy to open.

Corned beef arrangements and canned food made with popular soy meat

Up until now, we have been developing products that are tailored to the times in line with the "food trends" of the world. We have developed a variety of products, including corned beef that is health-conscious, such as fat-cutting and salt-reducing types, and corned beef that goes well with rice with egg baking.
In 2022, we released a corned beef style plant-based meat that uses plant-based ingredients that are popular for soy meat, and reproduces the meat-like texture.

2014 Canned beef, Yukke style Release

We developed this product with inspiration from our customer's recipes. The design was renewed in 2020.

2017 K&K Egg rice exclusive corned beef released

2018 K&K 1/2 cut salt corned beef Release

The design was renewed in 2020.

2018 K&K Sea Chicken® Corned Beef Release

*Sei Chicken is a trademark registered by Hagoromo Foods Co., Ltd.

The design was renewed in 2020.

2020 K&K Egg rice only corned beef Renewal release

It has been renewed to make it even more delicious, with a combination of black Japanese beef tallow.

2022 K&K Plant-based meat (corked beef style)Release

This corned beef style plant-based meat uses plant-based ingredients that are popular for soy meat, and reproduces the meat-like texture.

Campaign information

"Which are you? Animal-born? VS plant-based? "We are currently running a Twitter campaign.

(Application period: July 25th to August 7th, 2022)

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