Roche Maze

The best-selling brand in France

Roche Maze is 1It was founded in 998 by brewer Toma Lanple.

The late 1990sThe majority of French wine markets are AOC wines, and it was difficult to find Valaetal wine on the shelves, so I decided to launch a brand specializing in Valaetal wine.

- Make wine in a barrel-inspired style at an affordable price.
- The packaging should be based on the Bordeaux Grand Vinn style (beige labels, gold prints, and Bordeaux bottles), which are familiar to French people.

The new product, Valaetal wine, created around these two thoughts, has attracted the interest of buyers and the hearts of French consumers.
In 2020, over 54.4 million bottles were sold in France, making it the most popular brand in France.
Furthermore, the market share of IGP Valaetal wines is 20.2%, and about 1 in 5 Valaetal wines sold in France is RocheMazet.
The distribution rate to hypermarkets across France is also astounding 98%, making Roche Maze the most beloved IGP paydog wine brand.

In 2020, it became the No. 1 French wine brand in Japan for three consecutive years.